//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Master brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Consumer behaviour
Relationship marketing
Brand architecture
1
Brand image
1
Brand management
1
Deutschland
1
Germany
1
Konsumentenverhalten
1
Marke
1
Markenarchitektur
1
Markenführung
1
Markenimage
1
Produktimage
1
Wirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Language
All
German
1
Author
All
Drees, Norbert
1
Published in...
All
Erfurter Hefte zum angewandten Marketing
The journal of brand management : an international journal
11
Journal of business research : JBR
9
European journal of marketing : EJM
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of product & brand management
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Journal of general management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
Asia-Pacific journal of management research and innovation
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Corporate social responsibility and environmental management
1
Decision
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management review : EMR
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Foundations of corporate heritage
1
Humanomics
1
International journal of business
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business competition and growth : IJBCG
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing : emerging markets
1
International marketing review
1
International studies of management and organization
1
Inventi impact: retailing & consumer services
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of business strategies
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Markenmanagement
Drees, Norbert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010211037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->