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~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~subject:"Markenführung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Übersichtsarbeit"
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Praxisbeispiele zur Markenführung : ausgewählte Gastvorträge 1998
Drees, Norbert
(
ed.
);
Leischner, Sven
(
ed.
); …
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1999
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