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~isPartOf:"Erich Gutenbergs Theorie der Unternehmung - Wirkungen auf die heutige Betriebswirtschaftslehre"
~person:"Hauser, John R."
~person:"Homburg, Christian"
~person:"Shapiro, Stanley J."
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Erich Gutenbergs Theorie der Unternehmung - Wirkungen auf die heutige Betriebswirtschaftslehre
Lehrbuch
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of historical research in marketing
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Legends in marketing
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SAGE library in marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of business research : JBR
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Journal of marketing
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Marketing Science
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Marketing theory
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Gutenbergs Werk aus Sicht der heutigen Marketing-Forschung
Homburg, Christian
;
Fürst, Andreas
- In:
Erich Gutenbergs Theorie der Unternehmung - Wirkungen …
,
(pp. 17-50)
.
2008
Persistent link: https://www.econbiz.de/10003750127
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