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~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~isPartOf:"Journal of advertising research"
~isPartOf:"Memorable customer experiences : a research anthology"
~person:"Grønholdt, Lars"
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Grønholdt, Lars
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Journal of advertising research
Memorable customer experiences : a research anthology
Innovative marketing : IM
1
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ECONIS (ZBW)
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Application of a model for the effectiveness of event marketing
Martensen, Anne
;
Grønholdt, Lars
;
Bendtsen, Lars
; …
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 283-301
Persistent link: https://www.econbiz.de/10003611011
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