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~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand management"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Journal of travel and tourism marketing
Innovatives Markenmanagement
5
SpringerLink / Bücher
3
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The journal of brand management : an international journal
2
The journal of product & brand management
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Antecedents and outcomes of employee-based brand equity
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Business-to-business brand management : theory, research and executive case study exercises
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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European journal of marketing
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative Markenführung und -implementierung
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Journal for global business advancement : JGBA
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Journal of African business
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Organization : the critical journal of organization, theory and society
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Springer eBook Collection
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The institutional development of business schools
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The international review of retail, distribution and consumer research
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Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
Saved in:
2
An examination of the relationship between employee perception and hotel brand equity
Tsang, Nelson K. F.
;
Lee, Louisa Y. S.
;
Li, Frances X. H.
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 481-497
Persistent link: https://www.econbiz.de/10009374128
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