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~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~person:"Bruhn, Manfred"
~person:"Cai, Liping A."
~person:"Getz, Donald"
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Brand image
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Bruhn, Manfred
Cai, Liping A.
Getz, Donald
Bauer, Hans H.
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Heinrich, Daniel
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Botzenhardt, Achim
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Dölling, Steffen
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bridging tourism theory and practice
2
Customer Experience : Forum Dienstleistungsmanagement
2
International journal of hospitality management
2
Food and wine events in Europe : a stakeholder approach
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Forum Dienstleistungsmanagement
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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Marketing : ZFP ; journal of research and management
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SpringerLink / Bücher
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The Sage handbook of hospitality management
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Tourism management : research, policies, practice
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Erlebnisorientierte Markenführung im Social Web : Forschungsmethoden und Forschungsthemen
Bruhn, Manfred
;
Schäfer, Daniela B.
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 31-49)
.
2011
Persistent link: https://www.econbiz.de/10009373466
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