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~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~subject:"Brand management"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Innovatives Markenmanagement
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The journal of brand management : an international journal
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The journal of product & brand management
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Antecedents and outcomes of employee-based brand equity
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Business-to-business brand management : theory, research and executive case study exercises
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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European journal of marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
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