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~isPartOf:"Esomar congress"
~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Rundfunk"
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Advertising
Fernsehen
Rundfunk
Werbung
5
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1
Hörerforschung
1
Versicherung
1
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5
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Buck, Stephan F.
1
Consterdine, Guy
1
Hansen, Flemming
1
MacDonald, Colin
1
Parkyn, Roger S.
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Stoessl, Sue
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West, Michael J.
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Esomar congress
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of media economics
29
Working paper / National Bureau of Economic Research, Inc.
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Journal of sports economics
10
NBER working paper series
10
SpringerLink / Bücher
10
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
BLM-Schriftenreihe
7
JMM : the international journal on media management
7
NBER Working Paper
7
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Working paper series
6
Discussion paper / Centre for Economic Policy Research
5
International journal of sport finance
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
P / the Rand Corporation
5
Reports and papers on mass communication
5
Schriftenreihe der Landesmedienanstalten
5
Statens offentliga utredningar : SOU
5
The economic journal : the journal of the Royal Economic Society
5
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
5
ATV series of technical research studies
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
4
Arbeitshefte Bildschirmmedien
4
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of cultural economics
4
Kyklos : international review for social sciences
4
Media-Perspektiven
4
People and communication
4
R / Rand Corporation
4
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
4
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ECONIS (ZBW)
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1
T.V. advertising pre-testing : the velvet glove number crunching solution
Parkyn, Roger S.
- In:
Esomar congress
(
1976
),
pp. 303-324
Persistent link: https://www.econbiz.de/10003648173
Saved in:
2
Monitoring the effects of television advertising : an insurance case study
Stoessl, Sue
;
Wicks, Anne
- In:
Esomar congress
(
1976
),
pp. 83-102
Persistent link: https://www.econbiz.de/10003688080
Saved in:
3
Consistency of purchasing and television viewing behaviour optimum periods for study
West, Michael J.
;
Buck, Stephan F.
- In:
Esomar congress
(
1968
)
1
,
pp. 341-370
Persistent link: https://www.econbiz.de/10003504695
Saved in:
4
Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy
;
MacDonald, Colin
- In:
Esomar congress
(
1976
),
pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
Saved in:
5
The perception of media contents by producers and audience
Hansen, Flemming
- In:
Esomar congress
(
1976
),
pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
Saved in:
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