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~isPartOf:"Ethics, environment and social impacts"
~type_genre:"Reprint"
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Beziehungsmarketing
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Business ethics
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Relationship marketing
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Kavall, Stella G.
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Ethics, environment and social impacts
Brand management ; Vol. 2
3
Corporate brand and corporate reputation
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
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Marketing-mix strategies - product strategy and promotion strategy
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Measuring and managing brands
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Relational and functional integration
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Sage library in marketing
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The evolution of brands : from signals of quality to storehouses of trust
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Transforming e-business practices and applications : emerging technologies and concepts
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Brand management ; Vol. 4
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Business ethics and strategy ; Vol. 1
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Executing strategy for business results
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Harvard business review : HBR
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Information systems development
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International marketing ; Vol. 2
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International marketing ; Vol. 3
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Legends in marketing
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Marketing-mix strategies - distribution strategy and pricing strategy
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Premier reference source
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Strategic information systems ; Vol. 3
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Strategic sales and strategic marketing
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The Harvard Business Review classics series
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The Harvard business review classics series
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The evolution of integrated marketing communications : the customer-driven marketplace
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The evolution of nonprofit marketing
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The impact of theory on representations of the consumer and the marketing organisation
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The results-driven manager series
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Relationship marketing as an ethical approach : philosophical and managerial considerations
Kavall, Stella G.
;
Tzokas, Nikolaos X.
;
Saren, Michael J.
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2008
Persistent link: https://www.econbiz.de/10003727881
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