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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Faculty & research / Insead : working paper series"
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Marketing management
142
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Theorie
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52
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31
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Chandon, Pierre
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Smith, N. Craig
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Boulding, William
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Christen, Markus
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Kaapke, Andreas
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Nasiry, Javad
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Schwesig, Holger
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Soberman, David A.
3
Atasu, Atalay
2
Baumann, Ernst J.
2
Braitmayer, Oliver
2
Böhm, Bettina
2
Bölling, Christoph
2
Chaveles, Spyros
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Conrad, Olaf
2
Cramer, Birgit
2
Dahm, Markus H.
2
Dobner, Stephan
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Epple, Manfred H.
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Feige, Stephan
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Fenner, Frank
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Ghebresillasie, Girma
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Glogger, Anton
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Heckner, Frank
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Homburg, Christian
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Honold, Heidemarie
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Huber, Bernd
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Hueber, Walter
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Irmscher, Markus
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Keck, Ernst W.
2
Kolb, Heinrich Leonhard
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Korff, Guido
2
Kram, Stefan
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Kummer, Hans-Ulrich
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Europäische Hochschulschriften / 5
Faculty & research / Insead : working paper series
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
193
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Gabler Edition Wissenschaft
80
Journal of retailing and consumer services
79
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
145
USB Cologne (EcoSocSci)
6
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1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
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2
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
-
2021
Persistent link: https://www.econbiz.de/10012431729
Saved in:
3
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
5
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
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6
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
7
Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008901912
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/92/DS
Persistent link: https://www.econbiz.de/10009356112
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Iona
-
2011
-
Rev. vers. of 2011/03/DS
Persistent link: https://www.econbiz.de/10009356819
Saved in:
10
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
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