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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of diplomacy and economy"
~isPartOf:"Journal of business research : JBR"
~subject:"Place marketing"
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Search: subject_exact:"Kommunales Marketing"
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Place marketing
Stadtmarketing
16
City marketing
14
Standortmarketing
7
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6
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6
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4
Germany
4
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Alexander, Andrew
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Formaniuk, Liam
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Hultman, Magnus
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Kakuda, Nakaya
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Marochi, Belisa
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Scarborough, William J.
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Europäische Hochschulschriften / 5
International journal of diplomacy and economy
Journal of business research : JBR
Journal of marketing management : MM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International review on public and non-profit marketing
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
Studia / Polska Akademia Nauk, Komitet Przestrzennego Zagospodarowania Kraju
2
The journal of product & brand management
2
Tourism and hospitality research : THR
2
Tourism management : research, policies, practice
2
Advances in hospitality, tourism, and the services industry (AHTSI) book series
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapiere zur Regionalentwicklung
1
Bcsd-Schriftenreihe
1
Berichte aus der Betriebswirtschaft
1
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
1
Business history
1
Discussion paper series
1
Ebook inside
1
Erfurter Hefte zum angewandten Marketing
1
Forum Marketing & Management : Probleme, Konzepte, Lösungen
1
Gabler Edition Wissenschaft
1
International journal of business and globalisation : IJBG
1
International journal of economic policy in emerging economies
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
Journal of economic geography
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of open innovation : technology, market, and complexity
1
Journal of travel and tourism marketing
1
Knoten im Netz : zur neuen Rolle der Metropolregionen in der Dienstleistungswirtschaft und Wissensökonomie
1
Management dynamics in the knowledge economy
1
Management for Professionals
1
Marketing i menedžment innovacij : m&mi
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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ECONIS (ZBW)
7
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1
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
2
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
3
Soft power and place branding in the United Arab Emirates : examples of the tourism and film industries
Saberi, Donya
;
Paris, Cody Morris
;
Marochi, Belisa
- In:
International journal of diplomacy and economy
4
(
2018
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10011871314
Saved in:
4
Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong
;
Sun, Ru
;
Kakuda, Nakaya
- In:
Journal of business research : JBR
78
(
2017
),
pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
Saved in:
5
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
6
Entwicklung von Nationalparkregionen durch Regionalmarketing : untersucht am Beispiel der Müritzregion
Leibenath, Markus
-
2001
Persistent link: https://www.econbiz.de/10001539914
Saved in:
7
Entwicklung von Nationalparkregionen durch Regionalmarketing : untersucht am Beispiel der Müritzregion
Leibenath, Markus
-
2001
Persistent link: https://www.econbiz.de/10012699209
Saved in:
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