//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer goods marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer goods marketing
Psychology of advertising
19
Werbepsychologie
19
Theorie
12
Theory
12
Consumer behaviour
10
Konsumentenverhalten
10
Deutschland
9
Germany
9
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Social values
4
Soziale Werte
4
Advertising effects
3
Estimation
3
Schätzung
3
Werbung
3
1972-1992
2
Advertising
2
B-to-B-Marketing
2
Beschaffung
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Computerized method
2
Computerunterstützung
2
Corporate reputation
2
Direct marketing
2
Direktmarketing
2
Event marketing
2
Event-Marketing
2
Firmenimage
2
Globalisierung
2
Globalization
2
Imagetransfer
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Konsumgütermarketing
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliografie enthalten
2
Bibliography included
2
Hochschulschrift
2
Thesis
2
Language
All
German
1
Undetermined
1
Author
All
Weber, Adelheid
2
Published in...
All
Europäische Hochschulschriften / 5
International journal of internet marketing and advertising : IJIMA
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
ESMT working paper
1
Edition Wissenschaft / Reihe Wirtschaftswissenschaft
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Reihe: Marketing : MAR
1
Selling modernity : advertising in twentieth-century Germany
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
2
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10012699388
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->