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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
19
Werbepsychologie
19
Theorie
12
Theory
12
Consumer behaviour
10
Konsumentenverhalten
10
Deutschland
9
Germany
9
Marketing management
5
Marketingmanagement
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Werbewirkung
5
Social values
4
Soziale Werte
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Advertising effects
3
Estimation
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Schätzung
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1972-1992
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Advertising
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B-to-B-Marketing
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Beschaffung
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Beziehungsmarketing
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Brand
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Business-to-business marketing
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Computerized method
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Consumer goods marketing
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Corporate reputation
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Direct marketing
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Direktmarketing
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Event marketing
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Event-Marketing
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Firmenimage
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Globalisierung
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Globalization
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Imagetransfer
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International marketing
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Internationales Marketing
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Internet marketing
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Baumann, Stefan
2
Bismarck, Wolf-Bertram von
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Ghazizadeh, Ulrich R.
2
Glogger, Anton
2
Lasogga, Frank
2
Steiger, Andreas
2
Weber, Adelheid
2
Werner, Brigitte
2
Aschemann-Witzel, Jessica
1
Aulōnitēs, Geōrgios I.
1
Castañeda, J. Alberto
1
Frías, Dolores M.
1
Groeppel-Klein, Andrea
1
Koenigstorfer, Joerg
1
Muñoz-Leiva, Francisco
1
Pol, Gratiana
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Rodríguez, Miguel A.
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Sääksjärvi, Maria
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Europäische Hochschulschriften / 5
International journal of internet marketing and advertising : IJIMA
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
19
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1
Claims auf Lebensmitteln und Involvement : eine Untersuchung mit Hilfe realitätsnah gestalteter Choice Experiments
Aschemann-Witzel, Jessica
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003866177
Saved in:
2
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
3
Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
Castañeda, J. Alberto
;
Frías, Dolores M.
; …
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10003560211
Saved in:
4
New insights into the acceptance of mobile internet services : a mixed-method approach
Groeppel-Klein, Andrea
;
Koenigstorfer, Joerg
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10003560278
Saved in:
5
Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003560369
Saved in:
6
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10000682733
Saved in:
7
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10012699158
Saved in:
8
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
Saved in:
9
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699304
Saved in:
10
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
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