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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International marketing ; Vol. V"
~person:"Joachimsthaler, Erich"
~subject:"Brand management"
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Europäische Hochschulschriften / 5
International marketing ; Vol. V
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The lure of global branding
Aaker, David A.
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Joachimsthaler, Erich
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2006
Persistent link: https://www.econbiz.de/10003410844
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