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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of advertising research"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~isPartOf:"Women in PR history"
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Europäische Hochschulschriften / 5
Journal of advertising research
The Routledge companion to advertising and promotional culture
Women in PR history
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
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Journal of advertising : official publication of the American Academy of Advertising
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Advertising in developing and emerging countries : the economic, political and social context
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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The history of advertising
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Brand Planning : starke Strategien für Marken und Kampagnen
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Enterprise & society : the international journal of business history
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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ECONIS (ZBW)
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1
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L.
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
4
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
5
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
6
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
7
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
8
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
Saved in:
9
Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA
Hürmeriç, Pelin
;
Bıçakçı, A. Banu
- In:
Women in PR history
,
(pp. 41-56)
.
2021
Persistent link: https://www.econbiz.de/10012501786
Saved in:
10
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
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