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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of advertising research"
~isPartOf:"Women in PR history"
~person:"Al-Shuaili, Ahmed Hamed"
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Europäische Hochschulschriften / 5
Journal of advertising research
Women in PR history
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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