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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~person:"Veloutsou, Cleopatra"
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Brand management
10
Markenführung
10
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
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5
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5
Brand
3
Brand communities
3
Markenartikel
3
Brand community participation
2
Community
2
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2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Gemeinschaft
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2
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2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
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Working consumers
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Brand co-creation
1
Brand community commitment
1
Brand community identity
1
Brand community integration
1
Brand community roles
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Brand equity
1
Brand hate
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Brand passion
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Brand polarization
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Brand relationships
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Veloutsou, Cleopatra
Ko, Eunju
20
Parida, Vinit
20
Sharma, Piyush
20
Vrontis, Demetris
19
Kraus, Sascha
16
Oghazi, Pejvak
16
Gupta, Suraksha
15
Pereira, Vijay
15
Bouncken, Ricarda B.
14
Malik, Ashish
14
Huarng, Kun-Huang
13
Melewar, T. C.
13
Wincent, Joakim
13
Budhwar, Pawan S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Kim, Kyung Hoon
12
Gustafsson, Anders
11
Khan, Zaheer
11
Laroche, Michel
11
Valette-Florence, Pierre
11
Amankwah-Amoah, Joseph
10
Chatterjee, Sheshadri
10
Chaudhuri, Ranjan
10
Diamantopoulos, Adamantios
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Zhou, Kevin Zheng
9
Adomako, Samuel
8
Babin, Barry J.
8
De Chernatony, Leslie
8
Dwivedi, Yogesh Kumar
8
Filieri, Raffaele
8
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Europäische Hochschulschriften / 5
Journal of business research : JBR
The journal of product & brand management
4
Journal of Product & Brand Management
2
The journal of consumer marketing
2
Athens journal of business & economics : AJBE
1
Engaging consumers through branded entertainment and convergent media
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Product and Brand Management Ser.
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
3
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
4
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
5
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
6
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
7
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
8
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
9
Beyond technology acceptance : brand relationships and online brand experience
Morgan-Thomas, Anna
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10009720394
Saved in:
10
Introduction: Special issue on advances in brand
management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
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