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61
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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62
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
63
Evaluation of quantitative indicators of marketing activities in the banking sector
Csikósová, Adriana
;
Čulková, Katarína
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5028-5033
Persistent link: https://www.econbiz.de/10011589107
Saved in:
64
Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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65
The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José
;
Rodríguez Barberena, Lucienne
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
Saved in:
66
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
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67
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando
;
Pergelova, Albena
;
Cheben, Juraj
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210
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68
Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca
;
Lee, Soo-hee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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69
Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011
Takata, Hidesuke
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5611-5619
Persistent link: https://www.econbiz.de/10011597412
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70
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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