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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of marketing management : MM"
~person:"Lang, John T."
~person:"Müller, Walter"
~type:"book"
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Europäische Hochschulschriften / 5
Journal of marketing management : MM
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Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
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2017
Persistent link: https://www.econbiz.de/10011776861
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Die handels- und konkurrentenbezogenen Marketingstrategien mittelständischer Nahrungsmittelhersteller : unter Berücksichtigung der branchenspezifischen Marktstrukturen und Marktwir...
Müller, Walter
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1986
Persistent link: https://www.econbiz.de/10009701341
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