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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"NBER Working Paper"
~isPartOf:"The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics"
~person:"Diamantopoulos, Adamantios"
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Market segmentation
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Marktsegmentierung
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Export
1
International market segmentation
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Diamantopoulos, Adamantios
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Europäische Hochschulschriften / 5
Journal of strategic marketing
NBER Working Paper
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
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Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
Saved in:
2
Market
segmentation
in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10003751305
Saved in:
3
Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
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