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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Legends in marketing"
~type_genre:"Collection of articles written by one author"
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Marketing management
9
Marketingmanagement
9
Marketing theory
6
Marketingtheorie
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
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International marketing
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Gerald Zaltman
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Collection of articles written by one author
Hochschulschrift
1,426
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1,290
Bibliografie enthalten
880
Bibliography included
880
Dissertation u.a. Prüfungsschriften
310
Case study
37
Fallstudie
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15
Collection of articles of several authors
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Universitätsschrift
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Accompanied by computer file
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Elektronischer Datenträger als Beilage
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English
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Sheth, Jagdish N.
14
Wind, Yoram
6
Krishnan, Balaji C.
3
Bell, David R.
1
Grewal, Dhruv
1
Grönroos, Christian
1
Jain, Arun K.
1
Keisers, Maximilian
1
Kotler, Philip
1
Kumar, V.
1
Maclnnis, Deborah J.
1
Mahajan, Vijay
1
Monroe, Kent B.
1
Parvatiyar, Atul
1
Pinson, Christian
1
Rao, Vithala R.
1
Reibstein, David J.
1
Smith, Daniel C.
1
Uslay, Can
1
Wathieu, Luc
1
Zaltman, Gerald
1
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Europäische Hochschulschriften / 5
Legends in marketing
PhD series / Copenhagen Business School
45
ERIM Ph. D. series research in management / Erasmus Institute of Management
34
Dissertation Series CentER
24
Acta Universitatis Oeconomicae Helsingiensis / A
20
ECON PhD dissertations
14
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
12
Umeå economic studies
10
Lund economic studies
7
PhD series / Department of Economics, University of Copenhagen
7
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7
Tinbergen Institute research series
7
Internationale Reihe Agribusiness
6
PhD / Aarhus School of Business
6
Doctoral thesis / Department of Business Administration, University of Uppsala
5
Economic studies
5
Edition Wissenschaft Apprimus
5
Ekonomiska studier
5
JIBS dissertation series / Jönköping International Business School
5
Legends in strategic marketing
5
Research series / Universiteit van Amsterdam
5
Rød serie
5
Dissertation
4
PhD thesis / School of Economics and Management, University of Aarhus
4
Berichte aus der Volkswirtschaft
3
Dissertationen / Universität St. Gallen
3
Dissertations from the International Graduate School of Management and Industrial Engineering / Linköpings Universitet
3
Dissertations in Economics
3
Economists of the twentieth century
3
IIIEE dissertations
3
Linköping studies in science and technology / Dissertations
3
Rapport / Department of Forest Economics
3
Research reports
3
School of Business' research reports
3
Schriftenreihe Strategisches Management
3
Series of dissertations submitted to the Faculty of Social Sciences, University of Oslo
3
Theorie der Unternehmung
3
Dissertation / Institutionen för Skogsekonomi
2
Dissertation.de
2
Foundations of accounting
2
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ECONIS (ZBW)
15
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1
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
2
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
3
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
4
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
5
Selected essays on the success of mergers and acquisitions : evidence from the banking and REIT industries
Keisers, Maximilian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003906631
Saved in:
6
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
7
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
8
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
9
Relationship marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
Saved in:
10
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
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