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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Research"
~subject:"Soziale Werte"
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Search: subject_exact:"Psychology of advertising"
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Soziale Werte
Werbepsychologie
21
Psychology of advertising
18
Theorie
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Theory
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Deutschland
9
Germany
9
Consumer behaviour
8
Konsumentenverhalten
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Werbewirkung
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Advertising effects
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Marketing management
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Marketingmanagement
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Social values
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Werbung
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Brand
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Markenartikel
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Markenimage
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1972-1992
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Advertising
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B-to-B-Marketing
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Beschaffung
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Business-to-business marketing
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Computerized method
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Computerunterstützung
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Construal level theory
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Consumer goods marketing
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Corporate reputation
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Direct marketing
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Direktmarketing
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Event marketing
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Event-Marketing
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Firmenimage
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Framing-Effekt
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Globalisierung
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Baumann, Stefan
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Bismarck, Wolf-Bertram von
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Werner, Brigitte
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Europäische Hochschulschriften / 5
Research
Breaking new ground in theory and practice
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Reihe: Marketing : MAR
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Service business
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
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2
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
;
Baumann, Stefan
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1995
Persistent link: https://www.econbiz.de/10000915588
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3
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
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1995
Persistent link: https://www.econbiz.de/10012699568
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4
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
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