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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"SpringerLink / Bücher"
~subject:"Marketing management"
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Marketing management
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Bruhn, Manfred
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Langner, Tobias
5
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4
Kirchgeorg, Manfred
4
Kuß, Alfred
4
Meffert, Heribert
4
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3
Fink, Klaus-J.
3
Kreutzer, Ralf T.
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Roy, Sanjit Kumar
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Adhikari, Atanu
2
Aghazadeh, Hashem
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Europäische Hochschulschriften / 5
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Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
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107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
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Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
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58
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48
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48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
286
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286
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1
Maßnahmen zur Steigerung der Kundenzufriedenheit : Managementansätze zur Prozessoptimierung
Buchberger, Patricia
-
2016
-
1. Aufl. 2016
Managementansätze: Historische Entwicklung und Kundenorientierung -- Störfaktoren bei Optimierungsmaßnahmen -- Prozessoptimierung in der Versicherungspraxis -- Theorie und Praxis im Vergleich -- Handlungsempfehlungen.
Persistent link: https://www.econbiz.de/10014018367
Saved in:
2
Sustainable Growth in Global Markets : Strategic Choices and Managerial Implications
Rajagopal
-
2016
management
outside the domestic market. The book focuses upon the ability to do business in international markets, examining the …
Persistent link: https://www.econbiz.de/10012396676
Saved in:
3
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Pfeffermann, Nicole
(
ed.
);
Gould, Julie
(
ed.
)
-
2017
-
Third edition
new thinking in
management
. As a result, both strategy and communication are important drivers of innovation and growth … innovation
management
and communication
management
at both strategic and operational levels. This book makes an important …
Persistent link: https://www.econbiz.de/10012397835
Saved in:
4
Strategy and Communication for Innovation
Pfeffermann, Nicole
-
2013
-
2nd ed. 2013
communication tools as an integral part of their strategic innovation
management
activities. This new edition concentrates on … emerging approaches and methods for integrating communication as part of strategic innovation
management
. A key theme is the … provision of an integrated perspective to bridge the gap between innovation
management
and communication
management
at both …
Persistent link: https://www.econbiz.de/10014017408
Saved in:
5
Customer Engagement in Theory and Practice : A Marketing
Management
Perspective
Żyminkowska, Katarzyna
-
2019
Offering a pragmatic understanding of customer engagement as an object of effective marketing
management
, this book … of consumer behaviour and customer relationship
management
, this book advances understanding of the drivers, components … and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its
management
…
Persistent link: https://www.econbiz.de/10012396173
Saved in:
6
In-store Mobile Marketing-Kommunikation : Empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
-
1. Aufl. 2016
/Vertrieb,
Management
• Fach- und Führungskräfte in Start-ups, im stationären Handel, insbesondere (Lebensmittel-)Einzelhandel, Agenturen …
Persistent link: https://www.econbiz.de/10014017979
Saved in:
7
Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Kelly, Simon
-
2017
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506
Saved in:
8
Strategic Marketing Cases in Emerging Markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit Kumar
(
ed.
)
-
2017
G. Shainesh, Indian Institute of
Management
, Bangalore, India This is a fascinating set of insights, for students and … strategic
management
. Professor Lyndon Simkin, Coventry University, UK …
Persistent link: https://www.econbiz.de/10012398260
Saved in:
9
Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
Sharma, Dheeraj
(
ed.
)
-
2016
Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product
Management
across Cultures … marketing
management
, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an …
Persistent link: https://www.econbiz.de/10014019839
Saved in:
10
Strategic Marketing : Market-Oriented Corporate and Business Unit Planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and
management
control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and
management
control …
Persistent link: https://www.econbiz.de/10012396527
Saved in:
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