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~isPartOf:"Europäische Hochschulschriften / 5"
~source:"econis"
~source:"edz"
~subject:"Marketing management"
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Marketing management
Brand management
7
Markenführung
7
Markenpolitik
7
Theorie
7
Theory
7
Brand
6
Markenartikel
6
Marketingmanagement
5
Deutschland
4
Germany
4
Marke
3
Asymmetric information
2
Asymmetrische Information
2
Bewertung
2
Decision
2
Entscheidung
2
Handelsmarke
2
Licence
2
Lizenz
2
Markenwert
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Market
2
Markt
2
Negotiations
2
Signalling
2
Store brand
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Transaction costs
2
Transaktionskosten
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Verhandlungen
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Accounting valuation
1
Advertising effects
1
Advertising planning
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Betriebsrisiko
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Beziehungsmarketing
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Bilanzielle Bewertung
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Brand image
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Comparison
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Consumer behaviour
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Consumer goods marketing
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Corporate Social Responsibility
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German
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Braitmayer, Oliver
2
Feige, Stephan
1
Irmscher, Markus
1
Schölling, Marcus
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Europäische Hochschulschriften / 5
Journal of business research : JBR
45
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Journal of strategic marketing
20
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
SpringerLink / Bücher
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
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ECONIS (ZBW)
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1
Informationsökonomische Markenpolitik : zur Bedeutung der Informationsökonomie für die Markenpolitik von Herstellern
Schölling, Marcus
-
2000
Persistent link: https://www.econbiz.de/10001474236
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2
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000984467
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3
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000655967
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4
Markenwertmanagement : Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb ; eine informationsökonomische Analyse
Irmscher, Markus
-
1997
Persistent link: https://www.econbiz.de/10012699271
Saved in:
5
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
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