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~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Advertising effects"
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Advertising effects
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1985-1990
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Supper, Michael
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Europäische Hochschulschriften / 5
Journal of advertising research
3
Young consumers : insight and ideas for responsible marketers
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Darden Case
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Medienmanagement und E-Business
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SpringerLink / Bücher
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
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Economics letters
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European journal of marketing : EJM
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Handbuch der Marktforschung
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information economics and policy : IEP
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International journal of intelligent enterprise
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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JMM : the international journal on media management
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of current issues and research in advertising
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing analytics : JMA
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Journal of marketing research : JMR
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing
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Kellogg on advertising & media : the Kellogg School of Management
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Der "heimliche Lehrplan" in der Verbrauchererziehung durch Werbung und Medien : ein Beitrag zum Problem der Werbewirkungen
Supper, Michael
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2000
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