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~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Beziehungsmarketing"
~subject:"Verkaufspersonal"
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Beziehungsmarketing
Verkaufspersonal
Customer service
14
Kundenservice
14
Theorie
10
Theory
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Deutschland
7
Germany
7
Marketingmanagement
4
Relationship marketing
4
Servicepolitik
4
Competitive strategy
3
Wettbewerbsstrategie
3
Bundling strategy
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Dienstleistungsmarketing
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Electronics industry
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Elektronikindustrie
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Kundendienst
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Leistungsbündel
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Marketing management
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Maschinenbauindustrie
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Services marketing
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Communication
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Fenner, Frank
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Klein, Nicole
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Scheck, Christine
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Schobert, Andreas
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Europäische Hochschulschriften / 5
The journal of services marketing
39
Journal of business research : JBR
38
Journal of retailing and consumer services
38
International journal of hospitality management
31
Journal of service research
20
The service industries journal
20
Journal of service research : JSR
16
SpringerLink / Bücher
16
Journal of service theory and practice
12
International journal of contemporary hospitality management
11
Journal of retailing
10
Journal of service theory and practice : JSTP
10
Managing service quality : MSQ ; an international journal
9
Service business
9
Services marketing quarterly
9
International journal of business and economics
8
Journal of marketing
8
Journal of service management
8
Journal of the Academy of Marketing Science
8
Gabler Edition Wissenschaft
7
International journal of services and operations management
7
European journal of marketing
6
Journal of hospitality marketing & management
6
Psychology & marketing
6
Springer eBook Collection / Business and Economics
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
European journal of marketing : EJM
5
European research studies
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
5
International journal of quality and service sciences
5
International journal of services and standards
5
Journal of travel and tourism marketing
5
Manufacturing & service operations management : M & SOM
5
Marketing : ZFP ; journal of research and management
5
The TQM journal : the international review of organizational improvement
5
Tourism management : research, policies, practice
5
Business horizons
4
Business process management journal
4
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ECONIS (ZBW)
4
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Customer Care im Internet : eine Analyse des Zusammenhangs von Kundenorientierung, Kundenbetreuung, Kundenzufriedenheit und Kundenbindung unter besonderer Berücksichtigung des Medi...
Klein, Nicole
-
2005
Persistent link: https://www.econbiz.de/10002493718
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2
Netzwerkbasierte E-Services als Instrument zur Kundenbindung
Schobert, Andreas
-
2004
Persistent link: https://www.econbiz.de/10002123309
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3
Die Servicestrategie als Basis einer zukünftigen Marketingkonzeption für den mittelständischen Facheinzelhandel am Beispiel der Sportartikelbranche : ein qualitätsorientiertes Konz...
Fenner, Frank
-
1999
Persistent link: https://www.econbiz.de/10001365817
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4
Nachkaufmarketing : ein interdisziplinärer Ansatz zur Generierung von Strategien der Kundenbindung unter besonderer Berücksichtigung von Kundenclubs
Scheck, Christine
-
1999
Persistent link: https://www.econbiz.de/10001395366
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