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~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~isPartOf:"Marketing intelligence & planning"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
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Kommunikation
Marketingtheorie
Marketing management
87
Marketingmanagement
87
Marketing
47
Consumer behaviour
16
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16
KMU
12
SME
12
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11
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11
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11
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1
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1
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Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
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Europäische Kulturen in der Wirtschaftskommunikation
Marketing intelligence & planning
SpringerLink / Bücher
78
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
26
Journal of marketing management : MM
25
Lehrbuch
21
Journal of historical research in marketing
18
European journal of marketing : EJM
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of the Academy of Marketing Science
17
AMS review : official publication of the Academy of Marketing Science
16
Journal of business research : JBR
16
Marketing theory
16
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14
Legends in marketing
13
Springer eBook Collection
13
Basler Schriften zum Marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing communications
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing
10
Springer eBook Collection / Business and Management
10
Research
9
Springer Reference Wirtschaft
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory and applications
8
Australasian marketing journal
7
Corporate communications : an international journal
7
Marketing : ZFP ; journal of research and management
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Business horizons
6
Gabler Edition Wissenschaft
6
Journal of advertising research
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing theory and practice : JMTP
6
Major theoretical debates and contemporary issues in marketing theory
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Proceedings series / American Marketing Association
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
2
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
3
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
4
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
5
Nachhaltigkeit in der Wirtschaftskommunikation
Nielsen, Martin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010198731
Saved in:
6
Optimierte Zielgruppenansprache : werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
Schmidt, Christopher M.
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743892
Saved in:
7
Kulturspezifik in der europäischen Wirtschaftskommunikation
Schmidt, Christopher M.
(
ed.
);
Ābelniece, Baiba
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009744303
Saved in:
8
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
9
Marketing theory and critical phenomenology : exploring the human side of management practice
Ardley, Barry
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 628-642
Persistent link: https://www.econbiz.de/10009384754
Saved in:
10
Marketing practice and methods of inquiry
Hines, Anthony A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384762
Saved in:
1
2
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