Xiao, Tiaojun; Choi, Tsan-Ming; Cheng, T.C.E. - In: European Journal of Operational Research 233 (2014) 1, pp. 114-124
Motivated by the observations that the direct sales channel is increasingly used for customized products and that retailers wield leadership, we develop in this paper a retailer-Stackelberg pricing model to investigate the product variety and channel structure strategies of manufacturer in a...