//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sportmarketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
USA
Sports marketing
263
Professional sports
166
Profisport
166
Consumer behaviour
138
Konsumentenverhalten
138
Sports
125
Sport
124
Sport event
86
Sportveranstaltung
86
Sport organization
81
Sportorganisation
81
Brand management
78
Markenführung
78
Football
76
Fußball
76
Sponsoring
56
Sponsorship
56
Brand image
44
Markenimage
44
Social Web
44
Social web
44
Beziehungsmarketing
39
Relationship marketing
39
United States
38
Athletes
36
Sportler
36
Internet marketing
32
Online-Marketing
32
Sport policy
29
Sportpolitik
29
sport marketing
24
Ball game
23
Ballsport
23
Arbeitsgruppe
22
Team
22
Management
21
Sports economics
21
Sportökonomik
21
more ...
less ...
Online availability
All
Undetermined
118
Free
6
Type of publication
All
Article
265
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
274
Aufsatz in Zeitschrift
274
Collection of articles of several authors
8
Sammelwerk
8
Case study
2
Fallstudie
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
274
Author
All
Biscaia, Rui
7
Kunkel, Thilo
7
O'Reilly, Norm
6
Pedersen, Paul M.
6
Séguin, Benoit
6
Dickson, Geoff
5
Koenigstorfer, Joerg
4
Richelieu, André
4
Su, Yiran
4
Uhrich, Sebastian
4
Woratschek, Herbert
4
Byon, Kevin K.
3
Chadwick, Simon
3
Chanavat, Nicolas
3
DeGaris, Larry
3
Filo, Kevin
3
Funk, Daniel C.
3
Greenwell, T. Christopher
3
Hallmann, Kirstin
3
Hambrick, Marion E.
3
Hill, Brad
3
Karg, Adam
3
Kim, Yu Kyoum
3
McDonald, Heath
3
Pyun, Do Young
3
Scheerder, Jeroen
3
Shapiro, Stephen L.
3
Sotiriadou, Popi
3
Turner, Paul
3
Ahn, Taesoo
2
Alonso, Abel Duarte
2
Anagnostopoulos, Christos
2
Angell, Robert J.
2
Baker, Pamela Hudson
2
Baker, Robert E.
2
Behrens, Anton
2
Bodet, Guillaume
2
Bottomley, Paul
2
Buser, Markus
2
Casper, Jonathan M.
2
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
154
Journal of sport management : the official journal of the North American Society of Sport Management
134
Journal of business research : JBR
133
International journal of sports marketing & sponsorship
129
Sport management review
119
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
97
Journal of advertising research
74
Journal of marketing
58
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
47
European journal of marketing : EJM
45
Journal of marketing management : MM
45
European journal of operational research : EJOR
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of retailing and consumer services
42
Psychology & marketing
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
41
The journal of brand management : an international journal
41
The journal of business & industrial marketing
41
Journal of advertising : official publication of the American Academy of Advertising
38
Services marketing quarterly
38
Journal of travel and tourism marketing
37
Journal of marketing theory and practice
36
The journal of services marketing
36
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of business ethics : JOBE
32
Journal of global marketing
32
Journal of historical research in marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Business horizons
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing research : JMR
28
more ...
less ...
Source
All
ECONIS (ZBW)
274
Showing
1
-
10
of
274
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
The digital transformation of value co-creation : a scoping review towards an agenda for sport
marketing
research
Stegmann, Pascal
;
Nagel, Siegfried
;
Ströbel, Tim
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1221-1248
Persistent link: https://www.econbiz.de/10014320248
Saved in:
3
Effect of ambush
marketing
on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
6
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
7
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
8
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
9
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
10
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->