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~isPartOf:"European Sport management quarterly : ESMQ"
~language:"eng"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
5
Athletes
3
Sport
3
Sportler
3
Sports
3
Emotion
2
2018 PyeongChang Winter Olympic Games
1
Bicycle racing
1
Big event
1
Brand image
1
Brand management
1
Cognition
1
Competition
1
Computerspiel
1
Confidence
1
Corporate reputation
1
Ehrenamtliche Arbeit
1
Experiment
1
Fantasy sports
1
Firmenimage
1
Game outcome
1
Game theory
1
Großveranstaltung
1
International competition
1
Internationaler Wettbewerb
1
Kognition
1
Markenführung
1
Markenimage
1
Measurement
1
Media usage
1
Mediennutzung
1
Messung
1
Motivation
1
Nonprofit organization
1
Nonprofit-Organisation
1
Personality psychology
1
Persönlichkeitspsychologie
1
Professional sports
1
Profisport
1
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Article in journal
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5
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English
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Ko, Yong Jae
Kunkel, Thilo
8
Biscaia, Rui
5
Byon, Kevin K.
5
Uhrich, Sebastian
5
Kim, Yu Kyoum
4
Kwak, Dae Hee
4
Su, Yiran
4
Zhang, James J.
4
Koenigstorfer, Joerg
3
McDonald, Heath
3
Na, Sangwon
3
Shapiro, Stephen L.
3
Ahn, Taesoo
2
Anagnostopoulos, Christos
2
Angell, Robert J.
2
Behnam, Mohsen
2
Behrens, Anton
2
Berendt, Johannes
2
Bottomley, Paul
2
Chanavat, Nicolas
2
Chang, Yonghwan
2
Doyle, Jason
2
Doyle, Jason P.
2
Gorton, Matthew
2
Jang, Wonseok
2
Karg, Adam
2
Kim, Kyungyeol
2
Leckie, Civilai
2
Lock, Daniel
2
McCullough, Brian P.
2
O'Reilly, Norm
2
Papadimitriou, Dimitra
2
Pawlowski, Tim
2
Pyun, Do Young
2
Scheerder, Jeroen
2
Storm, Rasmus K.
2
Ströbel, Tim
2
Taks, Marijke
2
Trail, Galen T.
2
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European Sport management quarterly : ESMQ
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
International journal of sports marketing & sponsorship
5
Sport management review
3
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
3
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
4
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
5
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
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