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~isPartOf:"European Sport management quarterly : ESMQ"
~person:"Kim, Yu Kyoum"
~person:"Nadeau, John"
~type:"article"
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Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Sport event
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Sportveranstaltung
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Ball game
1
Ballsport
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Canada
1
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Kanada
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Professional sports
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Risiko
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Kim, Yu Kyoum
Nadeau, John
Parent, Milena M.
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Leopkey, Becca
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Chalip, Laurence Hilmond
3
Chanavat, Nicolas
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Taks, Marijke
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Walker, Matthew
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European Sport management quarterly : ESMQ
International journal of sport management and marketing : IJSMM
4
International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
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Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee
;
Kim, Yu Kyoum
;
Hirt, Edward R.
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
Saved in:
2
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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