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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Brand image"
~subject:"Social web"
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Brand image
Social web
Brand management
34
Markenführung
34
Sportmarketing
24
Sports marketing
24
Consumer behaviour
17
Konsumentenverhalten
17
Markenimage
16
Athletes
11
Sportler
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social media
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Internet marketing
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4
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brand management
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Advertising
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Kunkel, Thilo
5
Bredikhina, Nataliya
2
Doyle, Jason
2
Mogaji, Emmanuel
2
Na, Sangwon
2
Ahn, Na Young
1
Ahn, Taesoo
1
Anagnostopoulos, Christos
1
Anderson, Aaron J.
1
Arai, Akiko
1
Badejo, Foluké Abigail
1
Bertschy, Marjorie
1
Bouchet, Patrick
1
Chadwick, Simon
1
Chanavat, Nicolas
1
Charles, Simone
1
Cho, Minseok
1
Cottingham, Michael
1
Desbordes, Michel
1
Doyle, Jason P.
1
Fenton, Alex
1
Ferrand, Alain
1
Germelmann, Claas Christian
1
Geurin, Andrea N.
1
Gupta, Keshav
1
Heffernan, Caroline
1
Hodge, Courtney M.
1
Hoye, Russell
1
Hu, Tiao
1
Kaplanidou, Kyriaki
1
Ko, Yong Jae
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Lebrun, Anne-Marie
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Lee, Jin Kyun
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Lee, Ki-young
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Manoli, Argyro Elisavet
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Martinent, Guillaume
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McNary, Erin L.
1
Millisits, Jacqueline
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Mühlbacher, Hans
1
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European Sport management quarterly : ESMQ
Journal of business research : JBR
406
The journal of brand management : an international journal
306
The journal of product & brand management
300
Journal of retailing and consumer services
188
European journal of marketing : EJM
84
Marketing intelligence & planning
82
Journal of marketing communications
78
Psychology & marketing
75
Asia Pacific journal of marketing and logistics
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
SpringerLink / Bücher
64
Journal of strategic marketing
62
International journal of hospitality management
61
International journal of internet marketing and advertising : IJIMA
61
Journal of promotion management : innovations in planning and applied research
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of international consumer marketing
55
Journal of the Academy of Marketing Science
53
Journal of marketing
50
Tourism management : research, policies, practice
50
Journal of marketing management : MM
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of global marketing
46
International marketing review
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
The IUP journal of brand management : IJBRM
45
International journal of consumer studies
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The journal of consumer marketing
43
European journal of marketing
42
International journal of advertising : the review of marketing communications
42
Journal of promotion management : JPM
42
Journal of travel and tourism marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of Islamic marketing
38
Qualitative market research : an international journal
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of fashion marketing and management
33
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
21
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1
Beautiful Black British brand : exploring intersectionality of race, gender, and self-
branding
of Black British sportswomen
Mogaji, Emmanuel
;
Nguyen Phong Nguyen
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
Saved in:
2
Elite athletes with disabilities marketability and
branding
strategies : professional agents' perspectives
Hu, Tiao
;
Siegfried, Nina
;
Cho, Minseok
;
Cottingham, Michael
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1643-1665
Persistent link: https://www.econbiz.de/10014443778
Saved in:
3
Athlete
branding
via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
4
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
5
The personal is professional : exploring romantic relationship within the socioecology of an athlete brand
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Taylor, Elizabeth
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1688-1707
Persistent link: https://www.econbiz.de/10014443780
Saved in:
6
Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung
;
Ahn, Na Young
;
Anderson, Aaron J.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
Saved in:
7
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
8
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
9
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
10
To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand
Mogaji, Emmanuel
;
Badejo, Foluké Abigail
;
Charles, Simone
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 379-397
Persistent link: https://www.econbiz.de/10013271114
Saved in:
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