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~isPartOf:"European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]"
~type_genre:"Case study"
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Brand management
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France
2
Frankreich
2
Markenführung
2
Business history
1
Compagnie Générale des Etablissements Michelin <Clermont-Ferrand>
1
Corporate reputation
1
Designation of origin
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Economic history
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Firmenimage
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Herkunftsbezeichnung
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Reifenindustrie
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Schaumwein
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Sparkling wine
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Tyre industry
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Barjot, Dominique
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Desbois-Thibault, Claire
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Tesi, Francesca
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Revue française de gestion : hommes et techniques
9
Socio-economic intervention in organizations : the intervener-researcher and the SEAM approach to organizational analysis
6
Global business and organizational excellence : a review of research & best practices
5
Documents de recherche / ESSEC Centre de Recherche
4
International journal of public sector performance management
4
Harvard-Business-Manager : das Wissen der Besten
3
Revue Gestion 2000 : management & prospective
3
Academy of Management journal : AMJ
2
Ancrages culturels dans un monde en mutation
2
Beiträge zur angewandten Wirtschaftsforschung
2
Collaborations et réseaux : approches transversales en management
2
Corporate governance : the international journal for effective board performance
2
Creativity and innovation management
2
Cross-cultural management in practice : culture and negotiated meanings
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Economies et sociétés ; 44,2
2
Economies et sociétés ; 45,4
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Employee relations
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Environment & policy : ENPO
2
Europäische Hochschulschriften / 5
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Foundations of cross cultural management ; Vol. 4
2
Harvard business review : HBR
2
Industrial and corporate change
2
Intercultural management : a case-based approach to achieving complementarity and synergy
2
International journal of arts management
2
International journal of business and globalisation : IJBG
2
Journal of accounting & organizational change
2
Journal of organizational change management
2
Kredit und Kapital
2
Long range planning : LRP ; international journal of strategic management
2
Marketing management : a cultural perspective
2
Materiality, rules and regulation : new trends in management and organization studies
2
Public enterprises today : missions, performance and governance ; learning from fifteen cases : missions, performance, gouvernance ; leçon de quinze études de cas
2
Public-private innovation networks in services
2
Strategic management in public organizations : European practices and perspectives
2
A Council on Foreign Relations book
1
Academy of Management perspectives : AMP
1
Actu'gestion
1
Advances in interdisciplinary European entrepreneurship research: [... First Annual Interdisciplinary European Conference on Entrepreneurship Research (IECER), held at the University of Regensburg in February 2003]
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ECONIS (ZBW)
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Champagne : a distinguished wine? ; the creation of champagne's brand image
Desbois-Thibault, Claire
- In:
European business and brand building : [the papers of …
,
(pp. 99-112)
.
2012
Persistent link: https://www.econbiz.de/10009520659
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2
The building of Michelin's corporate image and brand
Barjot, Dominique
;
Tesi, Francesca
- In:
European business and brand building : [the papers of …
,
(pp. 51-74)
.
2012
Persistent link: https://www.econbiz.de/10009520662
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