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~isPartOf:"European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]"
~type_genre:"Fallstudie"
~type_genre:"Festschrift"
~type_genre:"Mehrbändiges Werk"
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Brand management
3
Business history
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Markenführung
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Unternehmensgeschichte
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1950-
1
Compagnie Générale des Etablissements Michelin <Clermont-Ferrand>
1
Confectionery industry
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Consumer goods industry
1
Corporate reputation
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Firmenimage
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France
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Frankreich
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International competition
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Internationaler Wettbewerb
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Konsumgüterindustrie
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Lieferantenmanagement
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Ph. Suchard <Neuchâtel>
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Reifenindustrie
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Schweiz
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Supplier relationship management
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Switzerland
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Süßwarenindustrie
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Tyre industry
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Unilever PLC <London>
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Barjot, Dominique
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Miskell, Peter
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Tesi, Francesca
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Tissot, Laurent
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Zeitschrift für Unternehmensgeschichte
9
Public enterprises today : missions, performance and governance ; learning from fifteen cases : missions, performance, gouvernance ; leçon de quinze études de cas
8
Der Heidelberger Portländer
7
Business history
6
Business history review
5
Enterprise & society : the international journal of business history
5
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
5
Family enterprise in the Asia Pacific : exploring transgenerational entrepreneurship in family firms
4
Management & organizational history : MOH
4
Springer eBook Collection
4
13 Fallstudien aus der Industrie
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Beiträge zur Unternehmensgeschichte : BzUG
3
A handbook of corporate governance and social responsibility
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Academy of Management journal : AMJ
2
Academy of Management perspectives : AMP
2
Bochumer Schriften zur Unternehmens- und Industriegeschichte
2
Case studies on Chinese enterprises
2
Critical evaluations in business and management
2
Entrepreneurship, theory and practice : ET & P
2
Hochschulschriften
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
2
Tata's business and growth strategy
2
The emergence of routines : entrepreneurship, organization, and business history
2
Veröffentlichungen der Österreichischen Gesellschaft für Unternehmensgeschichte
2
11 Fallstudien von Handelsunternehmen
1
Advances in the economic analysis of participatory & labor-managed firms
1
Berichte aus der Geschichtswissenschaft
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Business and economic history : journal of the Business History Conference
1
Case studies on India inc. : the competitiveness
1
Cases on sustainable human resources management in the Middle East and Asia
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Colección Tezontle
1
Colección vitral
1
Collection "économie sociale & économie publique"
1
Collection Le temps de l'histoire
1
Collection Rolf Heyne
1
Comparative case studies on entrepreneurship in developed and developing countries
1
Corporate social responsibility : a case study approach
1
Daimler
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ECONIS (ZBW)
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Suchard : a Swiss chocolate brand somewhere between traditional and modern cultures
Tissot, Laurent
- In:
European business and brand building : [the papers of …
,
(pp. 75-97)
.
2012
Persistent link: https://www.econbiz.de/10009520661
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2
The building of Michelin's corporate image and brand
Barjot, Dominique
;
Tesi, Francesca
- In:
European business and brand building : [the papers of …
,
(pp. 51-74)
.
2012
Persistent link: https://www.econbiz.de/10009520662
Saved in:
3
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
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