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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~subject:"Markenführung"
~subject:"Theory"
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Identifying and treating unobserved heterogeneity with FIMIX-PLS part II : a case study
Matthews, Lucy M.
;
Sarstedt, Marko
;
Hair, Joseph F.
; …
- In:
European business review : EBR ; the official journal …
28
(
2016
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10011557506
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