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~isPartOf:"European journal of international management : EJIM"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Inventi impact: retailing & consumer services"
~subject:"Brand management"
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Brand management
Celebrity endorsement
19
Celebrity-Werbung
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12
Consumer behaviour
11
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Athletes
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celebrity endorsement
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celebrity influence
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Ceesay, Lamin B.
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Chang, Yongwan
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Dalziel, Riané Cherylise
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Dissanayake D. M. R.
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European journal of international management : EJIM
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Inventi impact: retailing & consumer services
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
7
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Celebrity, convergence and transformation
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
SpringerLink / Bücher
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Brand management in emerging markets : theories and practice
1
Business and Economic Research : BER
1
Corporate reputation review
1
Cutting edge international research
1
Dissertationen / Universität St. Gallen
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European business review
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ECONIS (ZBW)
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1
Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
4
The impact of perceived effectiveness of celebrity endorsement on perceived brand personality
Dissanayake D. M. R.
;
Weerasiri R. A. S.
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10012145741
Saved in:
5
Consumer-brand association : determinants of consumer bank switching intention, case of the Gambia retail banking sector
Ceesay, Lamin B.
- In:
Inventi impact: retailing & consumer services
(
2018
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10012130300
Saved in:
6
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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