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~isPartOf:"European journal of international management : EJIM"
~person:"Apfelthaler, Gerhard"
~person:"Penz, Elfriede"
~subject:"National culture"
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Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede
;
Stöttinger, Barbara
- In:
European journal of international management : EJIM
9
(
2015
)
3
,
pp. 326-341
Persistent link: https://www.econbiz.de/10011551274
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