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~isPartOf:"European journal of international management : EJIM"
~subject:"Cultural identity"
~subject:"Schwellenländer"
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Cultural identity
Schwellenländer
International marketing
14
Internationales Marketing
14
Export
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Internationaler Markteintritt
5
KMU
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SME
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export performance
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Akbar, Yusaf H.
1
Alt, Mónika-Anetta
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European journal of international management : EJIM
International marketing review
30
Journal of global marketing
21
Journal of international marketing
21
Journal of business research : JBR
20
Journal of international consumer marketing
10
Handbook of research on international advertising
8
International journal of emerging markets
7
SpringerLink / Bücher
6
Harvard business review : HBR
5
International business review : the official journal of the European International Business Academy
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of export marketing
4
International journal of management and economics
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Cross-cultural and critical perspectives on brands
3
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Marketing management : a cultural perspective
3
New world marketing
3
The journal of product & brand management
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Bochumer Schriften zur Entwicklungsforschung und Entwicklungspolitik
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
International journal of advertising : the review of marketing communications
2
International journal of business and emerging markets : IJBEM
2
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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1
Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary
Alt, Mónika-Anetta
;
Săplăcan, Zsuzsa
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10012065241
Saved in:
2
International entrepreneurship of small firms and their export market performance
Sozuer, Aytug
;
Altuntas, Gultekin
;
Semercioz, Fatih
- In:
European journal of international management : EJIM
11
(
2017
)
3
,
pp. 365-382
Persistent link: https://www.econbiz.de/10011845045
Saved in:
3
SME export performance, capabilities and emerging markets : the impact of institutional voids
Akbar, Yusaf H.
;
Balboni, Bernardo
;
Bortoluzzi, Guido
; …
- In:
European journal of international management : EJIM
11
(
2017
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011813189
Saved in:
4
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on
international
marketing
mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
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