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~isPartOf:"European journal of international management : EJIM"
~subject:"Cultural identity"
~subject:"Strategisches Management"
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Cultural identity
Strategisches Management
International marketing
14
Internationales Marketing
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5
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SME
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European journal of international management : EJIM
International marketing review
30
Journal of business research : JBR
24
Journal of global marketing
14
Journal of international marketing
13
SpringerLink / Bücher
10
Handbook of research on international advertising
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of export marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
The journal of business & industrial marketing
4
Cross-cultural and critical perspectives on brands
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing management : a cultural perspective
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Qualitative market research : an international journal
3
Springer eBook Collection
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AMS review : official publication of the Academy of Marketing Science
2
Anxieties and management responses in international business
2
Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Business history
2
Contributions to Economics
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Effects of globalization on the firm
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Führungspraxis und Führungskultur
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Herausforderungen an das Management
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Hochschulschriften zur Betriebswirtschaftslehre
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International business and economics research journal
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
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International journal of business excellence
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ECONIS (ZBW)
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1
Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata
;
Virvilaitė, Regina
;
Alon, Ilan
- In:
European journal of international management : EJIM
18
(
2022
)
2/3
,
pp. 444-477
Persistent link: https://www.econbiz.de/10013435528
Saved in:
2
Factors affecting SMEs' strategic decisions to approach international markets
Lobo, Carla Azevedo
;
Fernandes, Cristina I.
;
Ferreira, …
- In:
European journal of international management : EJIM
14
(
2020
)
4
,
pp. 617-639
Persistent link: https://www.econbiz.de/10012223908
Saved in:
3
Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary
Alt, Mónika-Anetta
;
Săplăcan, Zsuzsa
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10012065241
Saved in:
4
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on
international
marketing
mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
5
Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Fuchs, Manfred
;
Köstner, Mariella
- In:
European journal of international management : EJIM
9
(
2015
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10011551255
Saved in:
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