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~isPartOf:"European journal of international management : EJIM"
~subject:"Cultural identity"
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European journal of international management : EJIM
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Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary
Alt, Mónika-Anetta
;
Săplăcan, Zsuzsa
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10012065241
Saved in:
2
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on
international
marketing
mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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