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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Event marketing"
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Search: subject_exact:"Sportveranstaltung"
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Event marketing
Sport event
8
Sportveranstaltung
8
Advertising effects
4
Sponsoring
4
Sponsorship
4
Werbewirkung
4
Advertising
3
Brand image
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Consumer behaviour
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Event-Marketing
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Fernsehwerbung
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Konsumentenverhalten
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Corporate Social Responsibility
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Customer delight
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Barnes, Donald C.
1
Beatty, Sharon E.
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Collier, Joel E.
1
Davis, John A.
1
Han, Sangpil
1
Kim, Hyunchil
1
Kim, Kyung Hoon
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Kim, Sang Jin
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Lee, Ki-young
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Liu, Honglei
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Peng, Siqing
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European journal of marketing
International journal of advertising : the quarterly review of marketing communications
Tourism management : research, policies, practice
11
International journal of event and festival management
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of sport management and marketing : IJSMM
8
Sport management review
8
Journal of travel and tourism marketing
7
European Sport management quarterly : ESMQ
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of business research : JBR
4
Tourism management perspectives : TMP
4
International journal of sports marketing & sponsorship
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of contemporary hospitality management
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Markenkommunikation und Beziehungsmarketing
2
Scandinavian journal of hospitality and tourism
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Consumer behavior review : CBR
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
1
Economic geography
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
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ECONIS (ZBW)
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1
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
2
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
3
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
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