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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of marketing research"
~subject:"Business-to-business marketing"
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Business-to-business marketing
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sales force compensation
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European journal of marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
50
The journal of business & industrial marketing
26
Journal of business research : JBR
16
Journal of business-to-business marketing
15
The journal of personal selling & sales management : JPSSM
11
Journal of marketing
10
Journal of personal selling & sales management
7
Journal of the Academy of Marketing Science
7
Handbook of business-to-business marketing
6
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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SpringerLink / Bücher
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Advances in business strategy and competitive advantage (ABSCA) book series
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Business Guides on the Go
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Business horizons
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European business review
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European research on management and business economics
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International journal of logistics : research and applications
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Journal of marketing theory and practice : JMTP
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Journal of retailing and consumer services
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Naše gospodarstvo : NG
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The Oxford handbook of strategic sales and sales management
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
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Brand the Future : systematische Markenentwicklung im B2B
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Cogent business & management
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Columbia Business School Research Paper Forthcoming
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Context and semantics for knowledge management : technologies for personal productivity
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Gabler Rresearch
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovation in pricing : contemporary theories and best practices
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International business and economics research journal
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International business development : a concise textbook focusing on international B-to-B contexts
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
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