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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Schau, Hope Jensen"
~subject:"Verkauf"
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Creating discursive channels : generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Montecchi, Matteo
;
Bonetti, Francesca
;
Plangger, Kirk
; …
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2515-2532
Persistent link: https://www.econbiz.de/10013457367
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