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~isPartOf:"European journal of marketing"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~subject:"Werbung"
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European journal of marketing
Jahrbuch der Absatz- und Verbrauchsforschung
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The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
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