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~isPartOf:"European journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
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European journal of marketing
The journal of brand management : an international journal
International journal of consumer studies
30
Journal of business research : JBR
20
Marketing intelligence & planning
6
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6
Psychology & marketing
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International journal of technology marketing : IJTMkt
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Acta Universitatis Danubius / Oeconomica
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
The dark side of advertising : promoting unhealthy food consumption
Deshpande, Bilwa
;
Kaur, Puneet
;
Ferraris, Alberto
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2316-2352
Persistent link: https://www.econbiz.de/10014448348
Saved in:
3
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
4
Brand hate : a
literature
review
and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
5
Antecedents and consequences of participation in brand communities : a
literature
review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
6
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
7
Sonic branding : a consumer-oriented
literature
review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
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