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~isPartOf:"European journal of marketing"
~isPartOf:"Yapı Kredı economic review : quarterly publ. of Yapı-Kredı Bank"
~subject:"Partial least squares"
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Partial least squares
Kleinste-Quadrate-Methode
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European journal of marketing
Yapı Kredı economic review : quarterly publ. of Yapı-Kredı Bank
Handbook of partial least squares : concepts, methods and applications
14
Journal of business research : JBR
8
Organizational research methods : ORM
6
European management journal
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In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham
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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
Saved in:
2
Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
Saved in:
3
Partial least squares as a tool for scientific inquiry : comments on Cadogan and Lee
Henseler, Jörg
;
Schuberth, Florian
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1737-1757
Persistent link: https://www.econbiz.de/10014342106
Saved in:
4
A comparative study of the predictive power of component-based approaches to structural equation modeling
Cho, Gyeongcheol
;
Kim, Sunmee
;
Lee, Jonathan
;
Hwang, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
Saved in:
5
Predictive model assessment and selection in composite-based modeling using PLS-SEM : extensions and guidelines for using CVPAT
Sharma, Pratyush Nidhi
;
Liengaard, Benjamin Dybro
; …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1662-1677
Persistent link: https://www.econbiz.de/10014342089
Saved in:
6
A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth
Cadogan, John W.
;
Lee, Nick
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1703-1724
Persistent link: https://www.econbiz.de/10014342103
Saved in:
7
Scientific realism, the necessity of causal contact in measurement and emergent variables
Cadogan, John W.
;
Lee, Nick
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1758-1779
Persistent link: https://www.econbiz.de/10014342108
Saved in:
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