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~isPartOf:"European journal of marketing"
~language:"eng"
~person:"Mattila, Anna S."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Advertising effects
1
Cessation behaviors
1
Construal level
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Consumer behaviour
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Developing countries
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Emotion
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Emotional and rational messages
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Entwicklungsländer
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Mattila, Anna S.
Kim, Jungkeun
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European journal of marketing
International journal of hospitality management
25
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of services marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
International journal of revenue management : IJRM
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Marketing intelligence & planning
1
The journal of product & brand management
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Tourism management : research, policies, practice
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Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
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