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~isPartOf:"European journal of marketing"
~subject:"Brand management"
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Co-branding research : where we are and where we could go from here
Pinello, Cinzia
;
Picone, Pasquale Massimo
;
Mocciaro Li …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 584-621
Persistent link: https://www.econbiz.de/10013173441
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