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~isPartOf:"European journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Self-concept"
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Self-concept
Bibliometrics
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Bibliometrie
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Brand management
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Markenführung
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Brand image
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Consumer behaviour
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Systematic literature review
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Identity expressiveness
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Literature review
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Self-expression needs
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European journal of marketing
International journal of consumer studies
30
Journal of business research : JBR
18
The marketing review
6
Psychology & marketing
5
The journal of brand management : an international journal
5
Journal of consumer marketing
4
Marketing intelligence & planning
4
Cogent business & management
3
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
3
Management research review
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Management review quarterly
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Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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Transport reviews : a transnational transdisciplinary journal
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A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business strategy and the environment
1
Consumer behavior review : CBR
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
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Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
2
The dark side of advertising : promoting unhealthy food consumption
Deshpande, Bilwa
;
Kaur, Puneet
;
Ferraris, Alberto
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2316-2352
Persistent link: https://www.econbiz.de/10014448348
Saved in:
3
Brand hate : a
literature
review
and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
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