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~isPartOf:"European journal of marketing"
~subject:"Markenführung"
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A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth
Cadogan, John W.
;
Lee, Nick
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1703-1724
Persistent link: https://www.econbiz.de/10014342103
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